At times it's going to be very useful to see which of your brands is being mentioned most on the internet, or to compare how you are faring against your major competitors. Using Digimind's built-in analysis this becomes very easy.
Make a list of what you want to look at
The first step is to list the companies or brands you would like to compare. For more on how to create and use lists you can read this article.
Decide what you want to analyse
With Digimind it is possible to analyse three different types of information:
- news stories from the Digimind Content Factory
- alerts from the sources you have chosen to monitor
- information you have selected and saved into a Digimind project
Create your analysis
On a dashboard, click to add an analysis (follow this link to find out more).
In this first example, I ran an analysis based on my list of major credit cards to see how they compare for coverage across the world.
Opening the advanced options allows me to filter the information from the Digimind Content Factory before I run the analysis. This will allow me to look at the media coverage in a particular country:
I can also use the advanced advanced options to create other types of filters, still comparing media coverage for these credit card companies. Here is an analysis comparing media coverage for these brands in association with the keywords hack, hacking or hacker:
More than a pie chart?
Although the most common choice of visual for media coverage and share of voice is the pie chart, with Digimind you can take this kind of analysis further by creating trend lines.