Digimind can perform different types of analysis on the information that you have found and / or validated. To access these graphs and charts, on a tab, click on the edit button by the name of the tab to access the tab options. Then click on “Add Analysis portlet” to see the menu. Choose the analysis that best fits your objectives by clicking on it. For more information on the type of graph to use, see the Graphs and Charts for Content Analysis section or the Quick Guide Graphs and Charts.
Lists and analysis
Some of the graphs can be combined with lists, either your own list of entities or from Digimind Find Out.
For more information on creating and managing lists, please watch this video.
Options for creating analysis
Depending on the type of analysis you have chosen to add to your portlet you will have different choices to make. Details of each of the options are below the summary table.
Entities / lists
If you have created a list of entities that you would like to base your analysis on, the list will appear in the drop down menu.
Alternatively, you can base your analysis on the Digimind Find Out feature by checking one of the lists with (find Out). Find Out uses Digimind algorithms to identify the most often cited entities in a given set of information. In this way you can find out which people, concepts, companies, etc. are most associated with a particular theme. This will in turn help you to shape and refine your CI project.
Set the number of entities to include in the analysis by using the up and down arrows. The default setting is always 7.
Main entity / brand, person, …
It is possible to name a given entity and to base your analysis on the way this entity is connected to other entities, for example in the network diagram.
Top Theme analyses information that includes this entity.
Language
This option is only available for the Top Theme analysis. You can choose to take into consideration the searches for a topic that were carried out on English language search engines or on French language search engines.
Geographical Zones
When creating a map there are two choices. For Sentiment analysis only the display option is available.
- The area you would like to display in the analysis. Depending on the set up your company has chosen for the Digimind platform you will see some or all of the items in the list here.
- To show the country cited in the text or to show the country from which the article was first posted.
Choice of Database of Media
The information that is analyzed can be taken from one of three databases:
- DCF – Digimind Content Factory
- Validated information – in your projects and folders
- Alerts – from your agents
Visibility
This option is available only when you choose to use Validated Information as the source of your analysis and if your company has the Online Reputation and Engagement option.
When validating information it is possible to give the information a ranking from 1 to 100. Depending on how your company has decided to organize the CI project, you may want to rank certain sources of information, topics or articles as having a higher importance or visibility in the webosphere.
If you check the visibility box in the analysis options, this ranking will be taken into account during the creation of the graph and validated information with a higher ranking will be given a larger weighting.
Proportionality
It is possible to display information in line graphs not only as the total number of results found, but also to display results as a proportion of total results over the time period. In this way you can compare the relative impact of events on the amount of articles over the time period.
Query
It is possible to filter the information used for the analysis by a query.
Display amount of results
Checking this box will display in figures the number of results directly on the analysis. This is useful if you are planning on saving the analysis in order to share it in a newsletter or a report because once saved or inserted into a document outside of the Digimind platform you will not benefit from the interactive features of the graph.
Number of themes
For Top Theme you can set the number of themes which you would like to be analyzed.
Frequency / Periodicity
It is possible to define how far apart you would like the points on a graph to be: either daily or weekly. A daily analysis will show more fluctuations than a weekly analysis.
Time Range
Set the length of time you would like to run the analysis for.
You can download this document as a pdf.
Comments
0 comments
Please sign in to leave a comment.