This option allows you to find out how well read your newsletters are. To find out more about newsletter statistics please read this article.
From October 9th 2014 those users who have this option will also be able to download the statistics in excel format. This will allow you to conduct further analysis, investigating the recipients who read most, the newsletters that generate most openings, and those that lead to most clicks to read the information.
Inside the statistics page of newsletters, at the bottom of the list of newsletters, click on the excel export button:
The full excel report will then be downloaded.
Before you can fully benefit from the statistics report you will need to do two things:
Click at the top of the document to "enable editing".
Then, inside excel click on the tab "data" and then on "refresh all". This will load the raw data into the spreadsheet ready to run analysis.
You will then be able to click on the tabs of the report to see the following:
- By date: This tab runs analysis showing the date on which the information in the newsletter was read. You will then be able to filter by recipient or newsletter name.
- By newsletter: This tab displays analysis based on the name of the newsletter. You can easily see which newsletters are the most popular.
- By recipient: This tab shows analysis based on the name of recipient. This will indicate which people most often click to open newsletters.
- Raw data: This tab contains all the data concerning your statistics.